Yahoo Mail

Market Share: ~5% of global email

Yahoo Mail serves hundreds of millions of users worldwide. Along with AOL (now part of Yahoo), they have specific deliverability requirements that senders must follow.

SMTP Settings

Server:smtp.mail.yahoo.com
Port:587
Security:TLS

IMAP Settings

Server:imap.mail.yahoo.com
Port:993
Security:SSL

Rate Limits

Per Day500 emails

Yahoo limits vary by account age and reputation. New accounts have stricter limits.

Authentication Requirements

  • SPF required
  • DKIM required for bulk senders
  • DMARC required (as of Feb 2024)
  • One-click unsubscribe header required
  • List-Unsubscribe-Post header required

Deliverability Tips for Yahoo Mail

  • 1Implement DMARC with at least p=none to start
  • 2Register for Yahoo's Complaint Feedback Loop
  • 3Use consistent From addresses
  • 4Avoid sudden volume spikes
  • 5Include clear unsubscribe options
  • 6Monitor bounce rates closely

Common Issues & Solutions

Deferred delivery (421 errors)

Yahoo uses aggressive rate limiting. Implement proper retry logic with exponential backoff.

Blocked sender

Check Yahoo Postmaster for reputation data and follow their remediation process.

Authentication failures

Verify SPF and DKIM are properly configured. Yahoo strictly enforces DMARC.

Validate Yahoo Mail Addresses

Whylidate can verify Yahoo Mail email addresses in real-time, helping you avoid bounces and protect your sender reputation.

Quick Reference

Provider
Yahoo Mail
Market Share
~5% of global email
SMTP Port
587
Security
TLS
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