Gmail / Google Workspace

Market Share: ~30% of global email

Gmail is the world's most popular email service with over 1.8 billion users. Google Workspace (formerly G Suite) provides business email using Gmail's infrastructure. Understanding Gmail's deliverability requirements is essential for any email sender.

SMTP Settings

Server:smtp.gmail.com
Port:587
Security:TLS

IMAP Settings

Server:imap.gmail.com
Port:993
Security:SSL

Rate Limits

Per Day500 emails

Free Gmail accounts: 500 emails/day. Google Workspace: 2,000 emails/day. Bulk senders (5,000+/day) must meet additional requirements.

Authentication Requirements

  • SPF record must pass
  • DKIM signature required for bulk senders
  • DMARC policy recommended (p=quarantine or p=reject)
  • Valid PTR record for sending IP
  • TLS encryption required

Deliverability Tips for Gmail / Google Workspace

  • 1Implement SPF, DKIM, and DMARC authentication
  • 2Maintain spam complaint rate below 0.1%
  • 3Use Google Postmaster Tools to monitor reputation
  • 4Ensure one-click unsubscribe for bulk senders
  • 5Keep bounce rate under 2%
  • 6Warm up new sending IPs gradually

Common Issues & Solutions

Emails going to spam folder

Check authentication records, review content for spam triggers, and monitor Postmaster Tools for reputation issues.

Rate limiting (421 errors)

Reduce sending speed, implement exponential backoff, and consider using a dedicated IP.

Blocked for spam

Review Google's bulk sender guidelines, clean your list, and request review through Postmaster Tools.

Validate Gmail / Google Workspace Addresses

Whylidate can verify Gmail / Google Workspace email addresses in real-time, helping you avoid bounces and protect your sender reputation.

Quick Reference

Provider
Gmail / Google Workspace
Market Share
~30% of global email
SMTP Port
587
Security
TLS
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