Definition
List hygiene refers to the ongoing practice of maintaining a clean, healthy email list by removing invalid, inactive, and risky email addresses. Good list hygiene includes removing hard bounces immediately, handling soft bounces after multiple failures, re-engaging or removing inactive subscribers, and using email verification services to validate addresses. Regular list cleaning improves deliverability, reduces costs, and protects sender reputation.
Related Topics
list hygieneemail list cleaningclean email listlist maintenance