Deliverability 101

Catch-All Emails: What They Are and Why They Matter

5 min read
Deliverability 101

Catch-All Emails: What They Are and Why They Matter

Understanding catch-all domains and how to handle them in your email verification strategy.

Product Engineer, Whylidate5 min readNov 28, 2025

When verifying email addresses, you'll encounter a category that causes confusion: catch-all emails. These addresses can't be definitively verified as valid or invalid, creating a gray area in your email verification strategy. Understanding how catch-all domains work is essential for making informed decisions about your email list.

What is a Catch-All Email?

A catch-all (also called "accept-all") email configuration is a server setting that accepts emails sent to any address at a domain, regardless of whether that specific mailbox exists.

For example, if company.com has catch-all enabled, emails to john@company.com, sales@company.com, and even randomstring123@company.com will all be accepted by the server—even if those mailboxes don't actually exist.

Catch-All vs Regular Domains

On a regular domain, sending to a non-existent address returns a "550 User not found" error. On a catch-all domain, the server accepts everything, so you can't tell if the specific mailbox exists.

How Catch-All Works Technically

During SMTP verification, we connect to the recipient's mail server and ask "Will you accept mail for user@domain.com?" The server responds with either acceptance (250) or rejection (550).

Catch-all servers are configured to respond with acceptance (250) for any address, making it impossible to determine if a specific mailbox exists through SMTP verification alone.

SMTP Verification - Regular Domaintext
RCPT TO: <nonexistent@regular-domain.com>
550 5.1.1 User unknown
SMTP Verification - Catch-All Domaintext
RCPT TO: <nonexistent@catchall-domain.com>
250 OK (accepted even though user doesn't exist)

Why Companies Use Catch-All

Organizations enable catch-all for several legitimate reasons:

1. Never Miss Important Emails

If someone mistypes an employee's address (jon@ instead of john@), the email still arrives rather than bouncing. This is especially valuable for sales teams who can't afford to miss leads.

2. Flexible Email Routing

Companies can create email addresses on-the-fly without IT involvement. An employee can give out project-specific addresses (project123@company.com) that route to a central inbox.

3. Spam Trap Detection

Some organizations use catch-all to monitor what addresses spammers are targeting. Emails to non-existent addresses are likely spam or from purchased lists.

4. Privacy Protection

Catch-all prevents email enumeration attacks where bad actors probe a domain to discover valid employee addresses.

The Verification Challenge

Catch-all domains create a significant challenge for email verification:

  • Can't confirm validity: The server accepts everything, so we can't verify if a specific mailbox exists.
  • Can't confirm invalidity: Just because it's catch-all doesn't mean the address is fake—it might be perfectly valid.
  • Higher risk: Catch-all addresses have higher bounce rates than verified addresses because some are genuinely invalid.

Catch-All Statistics

Studies show that 20-30% of emails on catch-all domains are actually invalid. This is significantly higher than the 1-2% invalid rate for verified addresses, but much lower than the 100% invalid rate for addresses that fail verification.

How to Handle Catch-All Emails

There's no perfect solution for catch-all addresses, but here are strategies based on your risk tolerance:

Conservative Approach: Exclude Catch-All

If deliverability is critical and you can't afford bounces, exclude catch-all addresses from your campaigns. This is the safest approach but means missing some valid recipients.

Best for: Cold outreach, transactional emails, domains with strict bounce policies.

Moderate Approach: Segment and Test

Send to catch-all addresses in a separate segment. Monitor bounce rates closely. If bounces stay acceptable, continue sending. If they spike, pause and clean.

Best for: Marketing campaigns, newsletters, engaged subscriber lists.

Aggressive Approach: Include All

Include catch-all addresses in your regular sends, accepting the higher bounce risk. Only viable if your overall list quality is excellent and you can absorb some bounces.

Best for: High-quality opted-in lists, re-engagement campaigns to known contacts.

Best Practices for Catch-All Emails

1. Know Your Catch-All Percentage

Track what percentage of your list is catch-all. If it's over 20%, you may have data quality issues (purchased lists often have high catch-all rates).

2. Use Additional Validation

For catch-all addresses, apply extra scrutiny:

  • Is the domain reputable? (Fortune 500 catch-all is lower risk than unknown domain)
  • Does the email pattern match the company's format? (firstname.lastname@ vs random string)
  • Do you have other signals of validity? (LinkedIn profile, business card, etc.)

3. Monitor Bounce Rates by Category

Track bounce rates separately for verified addresses vs catch-all addresses. This helps you understand the true risk of your catch-all segment.

4. Consider the Source

Catch-all addresses from opted-in signups are much safer than those from purchased lists or scraped data. The acquisition source matters more than the catch-all status.

5. Implement Feedback Loops

When a catch-all address bounces, immediately flag it as invalid. Over time, you'll build a database of known-invalid addresses on catch-all domains.

Whylidate Catch-All Detection

Whylidate identifies catch-all domains and flags them separately from verified and invalid addresses. This lets you make informed decisions about how to handle these addresses based on your specific risk tolerance and use case.

Conclusion

Catch-all emails aren't inherently good or bad—they're simply unverifiable. The right approach depends on your specific situation: your bounce rate tolerance, the source of your data, and the importance of reaching every possible recipient.

For most senders, the moderate approach works best: segment catch-all addresses, monitor their performance, and adjust your strategy based on actual results rather than assumptions.

PEW

Product Engineer, Whylidate

Building email verification tools

Building Whylidate to help marketers and developers achieve better email deliverability. Previously worked on email infrastructure at scale.